February 22-24 Box Office Predictions: Dark Skies, Snitch

The new releases

Dark Skies
Dark Skies

Snitch doesn’t seem like Dwayne Johnson’s usual action vehicle, because this one seems to have a moralistic edge with concepts of loyalty. It also seems like it has a good story, unlike 2010’s Faster. The story follows John Matthews, a father who goes undercover for the DEA in order to free his son who was imprisoned after being set up in a drug deal. It also has a true story appeal, however, Dwayne “The Rock” Johnson’s popularity isn’t huge. Hopefully having Barry Pepper, Susan Sarandon and Jon Bernthal (Shane on TV’s The Walking Dead) will attract audiences alike, even though there won’t be any zombies in this. Films similar to this usually open at $14.9 million, but this won’t open at that much since this is an action drama. His last main action vehicle, Faster, opened to $8.52 million, and for the opening weekend, he averages out at $27 million for fourteen films. Snitch should gross over Faster’s opening, but only by a few million.

Dark Skies is the other big release opening this weekend at 2400 theaters. It is being marketed as being from the producers of Paranormal Activity and Insidious, two fairly well-liked films. It’s a haunting film, but with mythology and aliens instead… It could turn out to be a really cool flick, but it could also turn out to be just awful. The trailer seems promising, but it starts to get laughable, so it could just be unintentionally hilarious. I want to see it, it might be a good time. Might. There doesn’t seem to be a lot of star appeal, because the only person I know is in it is J.K. Simmons. This would be in good shape if it opened between The Covenant’s $8.6 million and The Reaping’s $10 million, but I’m not sure if it will.

Here’s how I see the top 10
1. Identity Thief: $14, 250, 000
2. A Good Day to Die Hard: $12, 100, 000
3. Safe Haven: $12, 000, 000
4. Escape from Planet Earth: $11, 200, 000
5. Snitch: $10, 500, 000
6. Dark Skies: $8, 500, 000
7. Warm Bodies: $6, 000, 000
8. Silver Linings Playbook: $5, 250, 000
9. Beautiful Creatures: $4, 300, 000
10. Side Effects: $3, 800, 000


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