Release Date: August 10, 2012
Director: Jay Roach
Stars: Will Ferrell, Zach Galifianakis, Jason Sudeikis
Runtime: 85 min
Tagline: May the best loser win
After Cam Brady (Will Ferrell) accidentally dials the wrong number and leaves a sexual message on a stranger’s answering machine, his local likeability plummets. Two CEOs, Glenn (John Lithgow) and Wade (Dan Aykroyd) Motch, see this an opportunity to oust the long-term candidate and gain further influence on this North Carolina district. Brady, a man who usually runs unopposed, meets his biggest match yet: the extremely naive and all-too-kind Marty Huggins (Zach Galifianakis).
This is a decent political satire. It may be offensive to some – but it was usually very funny. However, the humour can get very obnoxious. The character of Cam Brady gets a little lame, as all he really cares about is sex and power. Granted, what else can you really expect from a Will Ferrell character? Usually, his characters are funny – but the writing just makes him come off as rude and, worst of all, usually unfunny. However, he does have his moments, and when those come, they’re pretty awesome – because we’re seeing Ferrell shine again. Brady’s campaign advisor, Mitch (Jason Sudeikis), is also rather unfunny. The only really funny characters are Marty Huggins, sometimes Tim Wattley (Dylan McDermott) and Mrs. Yao (Karen Maruyama), Raymond Huggins’ Asian maid who gets paid extra to talk in a 1960’s black maid voice.
While only half the characters are usually funny, the plot isn’t all that amazing. It’s decent, but the political battles are pretty boring. Also, Marty’s change of attitude starts to get irritating after a while – since his life and his family life gets enveloped by the campaign. He doesn’t have much time for his family any more, and he starts to act a bit like the obnoxious Brady. That’s isn’t good, as I have not subtly expressed my dislike of Brady. He is most likeable when he’s enjoying life with his family. Especially near the beginning, one of the funniest scenes is the Huggins’ dinner table confessions. After that, it resorts to a few lame jokes like punching a baby in the face. That scene may have been more effective if they hadn’t shown it in the trailer, because it would have added to the comedy shock factor. It got to a point of tastelessness because it was done in a slow-motion, boxing fashion. However, when a dog gets punched by Brady – that’s hilarious. Does that mean I’m a dog hater? No, that punch was simply done much better because it wasn’t as overdone.
The idea of two great comedians – Will Ferrell (who has brought us classic characters like Ricky Bobby and Ron Burgundy) and Zach Galifianakis (more commonly known as Alan from The Hangover because his last name is just so bothersome to spell) – working together on a rude comedy like this is so much better than the end product. And (partly) because of this, the film is not satisfying enough. The Campaign turns out to be a usually funny, but sometimes boring and lame, political satire. There are some scenes that make it worth the watch, but mostly, it’s nothing to recommend wholeheartedly. Regardless of all that, you all better vote Marty Huggins so Chinese factories can be kept out of North Carolina!