Released: June 15, 2018. Directed by: Jeff Tomsic. Starring: Ed Helms, Jeremy Renner, Jake Johnson. Runtime: 1h 40 min.
The concept of Tag could sound like the silliest thing ever. It’s literally grown men playing tag because they’ve been playing the game for 30 years and they get together every May to play. The concept only works because it’s true. The film’s based on a Wall Street Journal article called “It Takes Planning, Caution to Avoid Being It” by Russell Adams.
The article’s about a group of 10 friends who started playing the game in Spokane, Washington, in high school, but resumed the game again in 1990 at their high school reunion. A main difference of the stars of the article are their ages – average Joe’s in their late 40s – and these characters are thirty-somethings who started the game on the playground.
It seems that the film has only taken the concept of the game as our main characters are a core group of five instead of the real-life 10, but this is effective for purposes of simplicity. We first meet Hogan ‘Hoagie’ Malloy (Ed Helms) dressing as a janitor in an attempt to tag his friend Bob Callahan (Jon Hamm).
He wants to round up the gang, which also includes Randy ‘Chilli’ Cilliano (Jake Johnson) and Sable (Hannibal Burress), to go to the wedding of their best friend Jerry (Jeremy Renner) to tag the untagged before he retires from the game.
We get the exposition that they have been playing the game for 30 years when Wall Street Journal journalist Rebecca Crosby (Annabelle Wallis), the gender-swapped stand-in for the actual article’s author Russell Adams, interviews Bob for an article but follows this story instead.
The characters have a nice bond because the game was conceived as a way for them to stay in touch and build their friendships around, and the film surprisingly has a ton of heart. It also shows good examples of fun competition and unhealthy competition, like Hoagie’s wife Anna (Isla Fisher) who is willing to do a lot to find out where Jerry is in town. She’s not actually able to play, but she has a lot of funny, overtly aggressive lines.
For me it’s more than grown men just playing a game of tag because it’s about embracing your inner child and not forgetting to have fun. This film’s fun, and the comedy is outrageous for a reason. Characters dress up as old ladies in efforts to tag others, and it’s that much funnier because it happened in real life.
The elaborate scenes of characters trying to tag each other are just generally hilarious and it must have been a lot of fun for writers Rob McKittrick and Mark Steilen to figure out these set pieces of them trying to tag each other. They’re super creative.
In one scene we get inner monologues of what the characters are thinking as they’re trying to tag Jerry – and Jerry’s monologue is mostly assessing the situation like a military operative. My favourite line of inner dialogue in this scene is from the journalist as she sees a doughnut flying in slow motion: “This is why print journalism is dying.” I was probably the only one who really laughed at this at the theatre, but I thought it was a funny comment on the type of story she’s covering.
She does have a point – but it’s articles like the one Russell Adams wrote that make amusing films like this happen. At Tag’s core, it’s a story about human connection and staying in touch. It even got me a little emotional near the end. As for the comedy, the outrageousness of the characters trying to avoid being tagged is what makes this so much fun, and its over-the-top comedy really worked for me.